![]() In these circumstances, the preferred version should be a parent product that serves as a collection of all product variants. When you have both parent and child products visible on the frontend as separate items, I strongly suggest implementing the same rel canonical on all products to avoid duplicate content issues. Once you start showing parent products on the frontend, you need to adjust your indexing strategy. Still, you will need to closely monitor their performance and, if any duplicate content issues emerge, introduce parent products to your online store. In that case, you will surely want to index them all, even though the differences between product variations aren't significant. Suppose your catalog consists solely of simple (child) products where each product represents a specific variation. If you want to avoid duplicate content issues on product variants, it's essential to build a solid SEO strategy and be ready to adapt if you see the need for change. It's important to understand that in this case, Google won’t consolidate any value. This sends Google a clear message not to index the URL, resulting in them not showing it on the search engine results pages (SERP). The URL has no value: if the URL isn’t receiving organic traffic and doesn’t have incoming links from other sites, just implement the noindex robots tag.Google will then assign its value to the preferred URL, while the other URLs still remain accessible to your visitors. The URL has value: if the URL is receiving organic traffic and/or incoming links from other sites, you should canonicalize them to this preferred URL that you want to have indexed.Your best course of action for a URL depends on these factors: In this situation, you have to signal to Google which URLs need to be indexed, and which need to be removed from the index. Having near-duplicate pages leads to Google both having to decide which URL to choose as the canonical one to index and spending your precious crawl budget on pages that don’t add any SEO value. In this case, Google may consider the content of their product pages to be near-duplicate. The product pages don’t have unique product descriptions they just each have a different name and image. ![]() You run an online store, and you’re offering t-shirts that are exactly the same except for their different colors and sizes. This applies to duplicate content for instance. Sometimes URLs need to remain accessible to visitors, but you don’t want Google to index them, because they could actually hurt your SEO. When content needs to remain accessible to visitors The particular actions you need to take to remove these URLs from Google depends on the context of the pages you want to get removed, as we'll explain below. Meanwhile, duplicate content can significantly hurt your SEO performance, as Google could be confused about what URL to index, and rank. Most outdated content holds no value for your visitors, but it can still hold value from an SEO point of view. Having duplicate or outdated content on your website is arguably the most common reason for removing URLs from Google. How to remove URLs with duplicate or outdated content In this article, we’ll take a detailed look at all of these situations and how to get these URLs removed as soon as possible. Sensitive content that has accidentally been indexed.Your site has been hacked and contains spam pages.Your staging environment has been indexed. ![]() ![]()
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